Samsung x Paris 2024 Olympics Campaign Begins with Champs-Elysees 125 Showcase

The Samsung x Paris 2024 Olympics campaign officially kicked off this week with the opening of the company’s Champs-Elysees 125 showcase. This store lets guests relive the biggest highlights of previous games with Galaxy, while exploring Samsung’s latest innovations and create lifelong memories with Galaxy AI.

To make this showcase a reality, Samsung partnered with the visionary Pritzker Prize-winning architect Jean Nouvel whose groundbreaking work mirrors the remarkable spirit of Olympic and Paralympic athletes. What they created together was a building inspired by Parisian Salons from the Age of Enlightenment, designed to celebrate openness to new perspectives and possibilities through reflections as well as optical illusions. For those interested in visiting, you can stop by 125 Avenue des Champs-Élysées until October 3.

As a Worldwide Olympic and Paralympic Partner, Samsung has been driving innovation and delivering cutting-edge technology and experiences at the Games for nearly 40 years. The way we enjoy the Games has evolved dramatically over time, with technology playing a critical role in bringing the Olympic spirit to life. This is even more true as we embark on a ‘Games wide open,’ and we are excited to bring Olympic fans and athletes closer than ever by opening up new experiences and meaningful connections at Paris 2024 with our ‘Open always wins’ campaign,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics.